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P. Theerthaana B.E., MBA

Asst. Professor I

Department of Master of Business Administration

Jerusalem College of Engineering

Chennai - 100 , Tamil Nadu , INDIA.

Email : sahanatheerthee@gmail.com

Ph (O) : -

Experience
3 years
Areas of Interest
  • • Market Research
  • Financial Management
  • Market Research
  • Security Analysis and Portfolio Management
  • Well versed with the concepts of financial instruments (Equity, Debt, and Mutual Fund).
Conferences/Seminars/Workshops/FDPs Attended and Organized
  • • Have attendedOne Day Faculty Fellowship Program on“ICT- Enabled Education Pedagogy” in Jerusalem College of Engineering Chennai on Feb, 2016.
  • • Have attended One Day Faculty Empowerment Program on “Using Digital-Free Open Source Tools in Teaching and Learning” in Jerusalem College of Engineering on May, 2016.
Publications
  • • Paper Titled “Antecedents of Customer Satisfaction and Retention: Validating Metrics of Mobile Phone Services through SERVPERF” published in the journal “International Journal Business and Management”., Vol.3,Issue.9, 283-290, August 2015.
  • • Paper Titled “Antecedents of Customer Satisfaction and Retention: Validating Metrics of Mobile Phone Services through SERVPERF” published in the journal “International Journal Business and Management”., Vol.3,Issue.9, 283-290, August 2015.
  • • Paper Titled “A study to improve the response rate in Email Campaigning and acomparison of Data Mining Segmentation approaches for Aditi Technologies” is published in the journal “International Journal of Management and Business Research”., 4(4), 273-293, Autumn 2014.
  • • Paper Titled “Antecedents of quality of work life delivering organization citizenship and strategic profit position” is accepted for publication in the journal “International Journal of Research Science and Management”.
  • • Paper Titled “Analysis on the credit concentration risk and NPA in Bank’s Portfolio” is published in the book Lap Lambert Academic Publications.
  • • Paper titled “The Paradigm of WhatsApp Campaign Management: Breaking the Vicious Cycle of Traditional Campaigns” is in consideration in the journal “International journal of Internet Marketing and Advertisement” – Annexure II Journal
Current Responsibilities
  • • Playing the role of “Research Coordinator” for MBA Department.
  • • Playing the role of “Placement Coordinator” for MBA Department.
  • • Playing the role of “Women Cell Coordinator” for MBA Department.
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